Trademarks
Identity needs protection
A strong brand is far more than just a logo or a name. It represents values, quality and recognition, conveys an image and is often the most important asset of a company. Brands are a long-term investment and require targeted development and constant maintenance. Marketing is one thing, legal protection is another. With a registered trademark, you obtain the exclusive right to use your sign for your products and services and to prevent third parties from imitating or misusing it.
We provide comprehensive advice on all aspects of trademark law. From the selection of a protectable sign to the necessary research up to the application and registration with the competent trademark offices – nationally, in Europe or internationally – to suit your long-term business goals.
Even after registration, we will not leave you alone: We support you in monitoring and enforcing your trademark rights, represent you in the event of opposition, nullity or cancellation proceedings. We accompany the long-term development of your trademark portfolio and give recommendations for optimization. We also check for you whether third-party trademarks could stand in the way of your plans and support you in the event of attacks by third parties.
We always keep your entrepreneurial interests in mind, with a focus on pragmatic solutions at reasonable costs. Trademark law is not bureaucracy – it is an active protection mechanism that secures your company in the long term. And that is exactly how we treat it: with care, foresight and an eye for what is feasible.
Why trademark search is so important
Others have trademarks too! Before a trademark is used, it should be carefully checked whether this trademark or a similar trademark is already being used or registered. A professional trademark search is therefore not a tedious detour, but indispensable in order to minimize legal and economic risks.
There by you protect yourself from costly, possibly existence-threatening conflicts. Violations of older trademarks can lead to objections, warningletters or even cease-and-desist orders with claims for damages – in the worst case only after several years of successful trademark use.
We carry out thorough searches for you – identity searches and similarity searches in both national and international trademark registers.
We will not leave you alone with the results, which experience has shown to be extensive. You will receive a well-founded evaluation of the results with clear recommendations from us: Can a trademark be used with an acceptable risk? Are there restrictions in certain countries or industries? Can we avoid problems by a clever modification or graphic design?
With our experience, we help you to avoid typical pitfalls – so that your brand is on a secure footing from the start.
CONTACT
please do not hesitate to contact us.
We look forward to your ideas!